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Sign in. Forgot your password? Get help. Password recovery. Esports Insider. Five key takeaways from ESI London. TV sets with automatic on and off switch, G. Pocket transistor radios, Chesterfield, G.

Betty Furness joins the gang and even little Ricky. Salt Fish Sticks and more. Their themes could be summed up as catching and then caring for their man. A prime example, says Sable, is a Listerine campaign that features a woman named Marge whose halitosis prevents her from finding a mate.

Only when she uses Listerine is she able to get her man — and the coveted ring on her finger. Woman's domesticity was implicit in the whole genre of s ads.

A commercial for condensed milk, for instance, features two women shooing the man of the house out of the kitchen while they finish dinner. Says Sable, "Of course, that's women's work, and men are not supposed to be in the kitchen. With the social revolution of the s, television began to change as well. They start to show women more in the workplace. A typical Mr. Clean spot, for example, begins to show the shift in roles.



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