Where is covergirl makeup manufactured

In , model Lana Ogilvie became not just the first woman of color to land a CoverGirl contract via Essence but, according to BET , she was also the first black woman to represent a "non-ethnic cosmetics company.

CoverGirl has also, of course, expanded their range of shades offered. The brand has many different types of foundations these days and their skin tone offerings differ from product to product. Per their website, CoverGirl's clean powder foundation has just six shades, but their full spectrum matte ambition foundation boasts Model Christie Brinkley was with CoverGirl for decades, and she's had the beauty industry's longest running cosmetics contract.

Brinkley was named the face of CoverGirl in , according to The American Beauty Industry Encyclopedia , and she continued to be one of CoverGirl's spokesmodels for 25 years, as noted by Byrdie. Her appointment caused a huge rise in CoverGirl's popularity. It's clear that her impact on CoverGirl was massive, as it continues even today. Brinkley has been around long enough to see the beauty and modeling industries change significantly.

I think that's a really beautiful, exciting thing and a powerful thing for people coming up in the business now. You don't have to feel so stagnant or like you're waiting for an opportunity. You're making it, making opportunities every day. That's huge. In , CoverGirl became one of the first major cosmetic companies to defy gender norms by naming a man as one of their spokesmodels.

Makeup artist James Charles , who rose to popularity on Instagram, was named the company's first male CoverGirl or, as Charles prefers to call himself, CoverBoy. Just 17 at the time, Charles would soon be joined by other men repping cosmetics companies. His CoverGirl status helped open the door for people of all genders representing beauty brands. CoverGirl has promoted diversity by hiring members of other communities underrepresented in the beauty industry.

In , Nura Afia became the brand's first Muslim ambassador. In , model Amy Deanna became the first CoverGirl model to have vitiligo, a condition which, as explained by The Independent , causes white patches to appear on the skin due to a lack of pigmentation. The condition affects one percent of the world's population, but, until Deanna came along, models with vitiligo hadn't appeared in major ad campaigns.

At the end of the day I am just like everyone else, I just happen to have spots. This company is also cruelty free and vegan. I love that they always post swatches on different skin tones too! Their products are available online.

I LOVE this brand. I love this company and the owner Marlena! Affordable, high quality products made by a company lead by a kick ass woman who is passionate about what she does. They also come in cool colors like blue and green. Source ; Source. A lot of companies outsource to Europe for products like eyeliner. Where are makeup brands manufactured?

What makeup is made in USA? Which cosmetic brands are not made in China? Are Jjill clothes made in China? Is Nike made in China? What shoes are not made in China?

Above: Cover Girl range: loose powder, compressed powder, liquid and cream matte make-up. All of these products were made and packaged by private label firms. In , Noxell decided to move some of this manufacturing in-house. It opened a new plant in Cockeysville, Baltimore County, Maryland and, by the following year, this factory was used to make packaging for Cover Girl cosmetics and assemble the various lines using product delivered in bulk from private providers.

The high demand for Cover Girl products might explain why Noxell introduced new pilfer-proof packaging for the Cover Girl range in that year. Other Cover Girl lines added in the s included: Glow Lightly, a brush-on blusher in three shades ; Plus 3, an acne remedy in three shades ; and Pearlies lipsticks in four shades The following year, Noxell released Cover Girl Eyes Make-up , a line of 47 products that included mascaras, eyeshadows and eyebrow pencils.

Above: Cover Girl make-up range. Top: Cover Girl foundations, compressed powders, concealer and blushers. Middle; Cover Girl eye make-up. Bottom: Cover Girl lipstick and lip pots. When Cover Girl Nailslicks nail polishes were added in , Cover Girl now had products in each of the main categories of make-up: face, eyes, lips and nails. Realising that its initial target audience was growing up, Noxell also began to introduce Cover Girl products for women who were 25 years or older.

The company now had three lines of face make-up based on skin type: Regular for normal skins, Oil Control for oily skins, and MoistureWear for dry or older skins. Noxzema had not been marketed globally so when it came to selling Cover Girl overseas, Noxell tended to rely on exporting or licensing agreements. The first foreign branch was opened in Britain in but it was not unti that the Noxell Corporation U. By , Cover Girl was being distributed in nine European countries and — through an arrangement with Lion Dentrific Co.

However, sales outside of North America were modest. In North America, the line continued to strengthen in the s achieving sales that were better than Maybelline, making Cover Girl the leading mass-marketed cosmetics line in the United States at the time. Jones, G. Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press. Scott, L. Classic campaigns — Cover Girl cosmetics: Raymond F.